At the outset of summer, Levi's engaged us to devise a strategy aimed at amplifying awareness of their Loyalty Program among their clientele.

Throughout the entire season, we orchestrated an array of activations, all with the goal of enticing members and customers to download the Levi's App and participate in exclusive in-app contests. One such contest offered the chance to win a denim workshop led by Atelier Reservé.

Atelier Reservé, steered by the creative minds of Alljan Moehamad and designer Deyrinio Fraenk, breathed new life into old stock fabrics, used materials, and vintage garments.

With a distinct message to chart your own course, Atelier Reservé traverses an uncharted path, inviting wearers to embark on the same journey. This resonating message was beautifully conveyed through two distinct workshops