During Amsterdam Fashion Week, Atelier Reservé curated a stunning fashion show that captured everyone's attention.

This captivating event showcased the latest additions to their collection, featuring an array of materials including upcycled elements from iconic brands like New Balance and Levi's. Attendees were treated to an exclusive preview of these innovative designs.

Levi's approached us to create an activation that resonated with the event's essence, and we were more than up for the challenge. To elevate the Levi's Loyalty Program and enhance its visibility, we conceptualized a series of exciting activations throughout the summer, designed to encourage more Levi's customers to download the Levi's App. And why would they do that? Well, because it meant they could win tickets for this fashion show!

Through a strategic collaboration with influencers Armel Ngungu Nanga, Isadee Jansen, and Arjan van Hesteren, we brought the spotlight onto the show and Levi's contest, capturing the attention of Levi's customers. Participants had the chance to snag tickets to the fashion show, complete with a hotel stay in Amsterdam, by downloading the Levi's App and entering the raffle.

The event was a resounding success, leaving influencers, winners, and our team equally thrilled with a fantastic evening.