At the outset of summer, Levi's engaged us to devise a strategy aimed at amplifying awareness of their Loyalty Program among their clientele.

Throughout the entire season, we orchestrated an array of activations, all with the goal of enticing members and customers to download the Levi's App and participate in exclusive in-app contests.

To highlight the array of raffles available within the Levi's App, offering customers the chance to win enticing prizes, we crafted a campaign video. This video was strategically disseminated ahead of the actual activations to generate anticipation and excitement among the audience.

For:

Levi's

Role:

Concept design, Campaign production

With:

Levi's, Kugi, Sir Dam, Amsterdams Verbond, Hype My Brand

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