From August 21st to August 25th, 2023, Saints & Stars hosted a pop-up event at the Westerkerk. Throughout this week, members had the opportunity to partake in morning and evening workouts. These workouts were accompanied by DJs, a personalized voice-over, various activations, and exciting entertainment to elevate it into a next-level experience.

Embarking on a journey of creativity, we led the development of an enchanting campaign. This campaign serves as an enticing teaser for the upcoming Saints & Stars pop-up location at the historic Westerkerk from August 21st to 25th, 2023.

Guiding the conceptualization, styling, and crafting of the narrative, we shaped the campaign's essence. Additionally, for the pop-up location, we orchestrated the entire production and infused it with a captivating creative vision and diverse activations during the whole week. From goodiebags to DJs, recovery stations and nutrition advice. We build partnerships with several brands to make a bigger impact during the pop-up.