For the new collection launch, Levi’s has asked to host two different events. One in Breda and one in Brussels.

These events took place in Levi's stores, where a DJ played music, snacks were handed out, and, in line with this collection, various cocktails were prepared. Additionally, someone walked around to take polaroid photos, and Levi's customers could connect with each other and shop collectively.

‘Unite for a fresh world’ is matching the new collection of Levi’s, but also the current global issues, Levi’s invites their guests to a loyalty shopping event with the theme ‘Unite for a fresh world’. In this theme we focus on the collection, uniting people, tastes and colors and on improving our world by making conscious choices.

At each location a DJ will play music in a ‘summer chill’ house vibe. This style creates a relaxed, yet joyful atmosphere that goes well with the purpose of the event. The music will not be overpowering, but will serve as a subtle addition to the evening.

Since the collection is based on plant-based products and sustainability and the theme is ‘Unite for a fresh world’, the bites were completely vegan and to create as little waste as possible.