For Suzy Wong, a bar in Amsterdam's heart, we orchestrated an entire branding overhaul.

With several years under its belt, the venue was primed for a fresh positioning, reimagined branding, brand narrative, and strategy. We gave life to the Suzy Wong persona – an embodiment of warmth, openness, and a welcoming spirit, she is a gracious hostess.

Prior to the official launch, we conducted a captivating photoshoot, capturing ample content for social media and the menu – that also got a tailor-made design. To really show the new concept, we hosted an event that drew family, friends, movers & shakers, and influencers, offering them a firsthand experience of the novel menu and a rendezvous with Suzy herself.

Our involvement breathed new life into Suzy Wong, revamping its identity and offering an authentic, inviting narrative that resonated with patrons old and new.