NOUN guided Artelier through an exciting transformation, crafting a comprehensive strategy that breathed fresh life into Artelier Amsterdam's upscale beauty concept.

Stemming from its inception during the pandemic, the visionary owners identified an untapped market need. Fast forward a year, they wanted to reshape their approach with innovation and distinction as their compass.

From inception, NOUN orchestrated a strategic reboot. A series of creative sessions birthed a strategic blueprint that would chart Artelier's new path. Essential core values arose from this strategy, forming the bedrock for the upcoming concepts. Subsequently, meticulous efforts led to a new branding identity, featuring a reimagined logo and visual style seamlessly embraced by Artelier's audience.

Unveiling a captivating new slogan, Artelier: ‘a 360-degree concept in the beauty industry’, set the stage for Artelier's evolution into a robust brand, primed for expansion and continuous growth. To celebrate this significant milestone, NOUN orchestrated an exclusive event, bringing together friends of the brand, influencers, and family to collectively honor this remarkable achievement.